YOUR NEXT DESIGNER

ABOUT  ME

MADALYN  EUDY

FREELANCE  DESIGNER


I’ve learned that it is crucial to always be engaging in experimental design, to shoot for that extra mile. Recently I’ve had the pleasure of being an Art Director, Lead Digital Designer for two different market agencies; DealerOn, Inc. and CLVR, formally known as Mammoth Digital. From Colorado to Maryland, and even Michigan; I’ve been driving home artistic innovation, being ahead of the trends. Pushing different brands capabilities through visual exploration while keeping within their brand constraints and partnering compliances. All of this while excelling in fast-paced, time sensitive environments. Leading multiple design and development teams, guiding them to the endgame. Allowing for creativity to flow and be explored on every level; letting designers be designers. Breaking the company’s mundane routes and tasks which in return allowed for us to reach new horizons with current and new clientele.

With my background in design, I bring a plethora of ideas, imagination, and art direction to the table as well as the knowledge on how to implement it in the workplace. Over the past decade I have solidified my experiences in the ever-changing fields of graphic design, video animation/editing, and marketing campaigns/brand design. These skills range from the knowledge of strong composition making/capturing/camera use, overhauling the user interfaces to better the user experiences, leading teams of designers and developers on website redesigns with the latest trends, in-depth project/team management with collaboration to reach the endgame of a united vision; allowing for everyone’s passion and ideas to flourish.

PROFICIENCIES

DESIGN SKILLS.

ART DIRECTION | COMPOSITION | CONCEPT ART | CONSTRUCTIVE CRITICISM | DESIGN RESEARCH | DIGITAL IMAGING | FILM PROCESSING | FRONT END DESIGN | MODERN TRENDS | ORIGINAL CREATION | PHOTOGRAPHY | PROFESSIONAL CRITIQUES | STORYBOARD | UI/UX DESIGN | VIDEOGRAPHY | VISUAL COMMUNICATION


MANAGEMENT ABILITIES.

DESIGNER & DEVELOPER GUIDANCE | DESIGN IMPLEMENTATION | INTERPERSONAL RELATIONSHIPS | LEADING INNOVATION | MULTI-TEAM LEAD | PROJECT INITIATIVE | TEAM DELEGATION | TIMELINE MANAGEMENT


WORKFLOW SYSTEMS.

ASANA | BASECAMP | FLOCK | FORMSTACK | WP MANAGER


ADOBE CREATIVE CLOUD.

PHOTOSHOP | LIGHTROOM | ILLUSTRATOR | INDESIGN | ADOBE XD | PREMIERE PRO | AFTER EFFECTS | ACROBAT PRO | DREAMWEAVER | BRIDGE | MEDIA ENCODER


VIDEO ANIMATION.

BLENDER | CINEMA 4D LITE | MAYA LT | STUDIO PRO


WEB DEVELOPMENT.

ATOM | CODEX | CSS | HTML5 | META DATA | PHP | SEM/SEM | WORDPRESS


MICROSOFT OFFICE 365.

EXCEL | OUTLOOK | POWERPOINT | PUBLISHER | WORD


GOOGLE APPS.

ADSENSE | ANALYTICS | DOCS | DRIVE | G-SUITE | SHEETS | SLIDES


WELLNESSMATS MARKETING DEPARTMENT

ASSISTANT CREATIVE DIRECTOR  /  GRAPHIC MEDIA DESIGNER
TROY, MI  |  08.2015 − 10.2016


WORK  EXPERIENCE

MADDIE MILLION

FREELANCE CREATIVE DESIGNER  /  DIGITAL MEDIA DESIGNER
PHILADELPHIA, PA  |  05.2011 – PRESENT

POSITION DESCRIPTION

  • Collaborate with Th3rd World Studios on their partnership with Disney on a Vader origin story comic (IDW Issue 5)
  • Work directly with a range of clients; individuals, non-profits, small-medium companies (SMB), & small-medium enterprises (SME)
  • Conceptualize graphics with clientele and produce final versions using Adobe Creative Cloud programs
  • Develop & implement key design plans, allowing for optimal design development and account for unexpected contingencies
  • Design multiple client requests, from websites, logos, animations, concept art, brand guidelines and marketing collateral
  • Work closely with producers and film crews on multiple small-budget films, television pilots, and commercial productions
  • Adapting to clients’ needs to bring their visions to reality with my digital, print, video and animation skill-sets
  • Utilizing scripts, research, and authors previous writings to develop concept designs that reflect the story and authors vision
  • Manage several diverse artist groups, aiding them in improving their skills and with client outreach; portfolio/artwork critiquing
  • Produce specific choreographed sequences which were composed in a creative nature for special occasions and events

DEALERON INC.

ART DIRECTOR  /  DIGITAL MEDIA LEAD
ROCKVILLE, MD  |  06.2018 − 02.2019

POSITION DESCRIPTION

  • Manage three different departments, Design, Front-End Development, and Implementation
  • Supervise the team’s output while striving for each member to explore new ideas, pushing the boundaries of our design abilities and to always seek out new solutions to capture potential clients and impress current ones
  • Lead design planning meetings adhering timeline goals, and coordinated feedback to CEO, CCO and VP of Operations to push new product designs and development on multiple platforms
  • Work directly with OEMs acquiring updated materials as well as speak directly to them to identify potential stylistic changes that could be capitalized on with our partnered clients and shift their marketing strategy to match what the OEM wants
  • Responsible for delivering cutting-edge designs with crucial deadlines pertinent to the future of clients’ brands as well as our own; without sacrificing attention to detail or accuracy
  • Liaison between design and other departments and ensure the team is consistently meeting service level agreements
  • Coordinate user testing among a specialized team to explore the newly created CMS
  • Improve internal CMS through a complete UI & UX overhaul to maximize time/productivity
  • Develop a deep understanding of the target audience and clients’ needs

CLVR (FORMALLY MAMMOTH DIGITAL)

ART DIRECTOR  /  LEAD DIGITAL MEDIA DESIGNER  /  GRAPHIC DESIGNER
CO SPRINGS, CO  |  04.2017 − 03.2019

POSITION DESCRIPTION

  • Lead and manage the creative direction from conceptual to completion; materials included, digital presentations, marketing collateral, graphic design, concept illustration/artwork, photography, video production, and website mock-ups
  • Collaborate closely with a nationwide team on projects from clients all over North and Central America
  • Develop a creative atmosphere where every team member could push themselves and our design methods to new limits
  • Oversaw marketing campaigns as well as led the artistic designs of branding standards, logos, social media, photography, video, animation, data reporting, marketing collateral, digital and traditional media
  • Lead creative planning meetings with the client and team to aid their understanding of design decisions
  • Aid the creation, refining, and polish of client’s meta data & search engine optimization (SEO) across all online presences
  • Create marketing presentations using data collected to provide in-depth research solutions to clients
  • Review all outgoing projects to ensure clients brand and our visual communication are met through proper design elements while being delivered with the utmost quality

KIEWIT BUILDING GROUP  |  THE CREATIVE GROUP

MOTION GRAPHICS DESIGNER  /  PRESENTATION DESIGNER  /  CONTRACTOR
CENTENNIAL, CO  |  11.2016 − 02.2017

POSITION DESCRIPTION

  • Design and render modern-styling motion graphics from lower thirds, transitions, titles, footers, and overall video styling
  • Partnering with Film Pharm to expand the marketing design team and reach new design outputs
  • Coordinate with multiple department heads to finalize presentations while working directly with on-site freelancers to obtain footage/materials
  • Compile hundreds of videos, and digital assets into several streamline production videos for an event
  • Review footage, filtering potential legal and safety regulation issues before submitting to legal team & upper management
  • Lead the re-imagining of branding materials at Kiewit; given ‘free-range’ for video and presentations however, had to maintain strict to the corporate branding guidelines
  • Collaborate with many departments across the globe to finalize and render the video presentation
  • Independently and collectively worked on a multitude of design projects that contained materials from non-profits, public and private sector companies and a few government related projects

WELLNESSMATS MARKETING DEPARTMENT

ASSISTANT CREATIVE DIRECTOR  /  GRAPHIC MEDIA DESIGNER
TROY, MI  |  08.2015 − 10.2016

POSITION DESCRIPTION

  • Aid in the creation and launch of a new product line/company branch; PetMats
  • Rebrand the other branches of the company; FitnessMats, Smart Step, and WellnessMats
  • Collaborate with different departments to coordinate campaigns and product launches, fast-paced turnarounds on trade show design materials, and other marketing collateral; both digital and traditional mediums
  • Lead brainstorming sessions for the marketing team to create upcoming design campaigns, branding ideas, potential marketing methods for upcoming seasons as well as advertisement designs
  • Compose photos and video work on and off location for both, in and out of house for use across all brands
  • Design and produce new product designs through design and product pitches; design work also consisted of project mock-ups, branding materials, forms, and editable true-color product imagery
  • Work in partnerships with numerous companies to reach new markets; Bed Bath & Beyond, Cutco, Doctor’s Associates Inc. (Sub-Way), Frontgate, General Motors, Mopar, and Target

EDUCATION

LAWRENCE TECHNOLOGICAL UNIVERSITY  |  CUM LAUDE GRADUATE

BACHELOR OF FINE ARTS IN GRAPHIC DESIGN
SOUTHFIELD, MI  |  05.2011 – 05.2016


LAWRENCE TECHNOLOGICAL UNIVERSITY  |  CUM LAUDE GRADUATE

MINOR IN MEDIA COMMUNICATIONS  (FOCUS IN FILM)
SOUTHFIELD, MI  |  01.2012 – 05.2016


LAWRENCE TECHNOLOGICAL UNIVERSITY  |  CUM LAUDE GRADUATE

MINOR IN INTERACTION DESIGN  (FOCUS IN WEB)
SOUTHFIELD, MI  |  08.2015 – 05.2016


WASHTENAW COMMUNITY COLLEGE

GENERAL FINE ART STUDIES
ANN ARBOR, MI | 05.2012 − 08.2015


ACHIEVEMENTS

LARRY & FRIENDS DESIGN CO.

NIGHT LIGHT INSTALLATION − DETROIT NOEL NIGHT
01.2015


THE EASTPOINTE CHARRETTE

RETHINKING THE FUTURE OF COMMONS WITHIN THE CITY
01.2015


INTERNATIONAL BROKE STUDENT FILM FESTIVAL

CINEMATOGRAPHY JUDGE  /  GRAPHIC DESIGN COORDINATOR
04.2012 − 05.2015


GRIMLY STUDIO

PRODUCTION ASSISTANT, TRUTV PILOT: PUBS ACROSS AMERICA
08.2013


TEN EIGHTY INC.

PRODUCTION ASSISTANT, FORD DEALERSHIP COMMERCIAL
07.2013


VIEW  ALL  PROJECTS

DOWNLOAD  PORTFOLIO

REACH  OUT